Roasting is where the magic happens. It’s the transformative process that turns green coffee beans into the aromatic, flavorful treasures we all love. But not all roasting is created equal. Light, medium, and dark roasts each bring out different characteristics in the bean. In this post, we dive deep into how roast levels influence flavor, mouthfeel, and even caffeine content. Learn how our roast masters approach the craft to bring out the best in every origin.